A design strategy and materialization for the next step of Adidas’ loyalty program
1 design strategist (me)
3 product owners and their tech teams
2 ux researchers
1 UI designer & digital art director
1 content designer
2 sponsors
Many cross-functional teams involved
March 2023 - December 2023
Experience Design, Product Strategy, Strategic Design
With increasing competition and wholesale upsurge, I was tasked to re-imagine the experience strategy for adidas loyalty program adopting a strategic design approach to membership, defining the why, the how, and the way, and bringing all the pieces together to make it happen.
This project was truly an analogy of aligning customer-business-technology challenges. We started with fuzzy questions and unclear areas, a terrain to be discovered, where I was continously uplifted by senior leadership to guide multiple teams to a shared direction.
On this project, we used tools and methodologies from product design and strategy, digital growth and innovation management. My role spanned from design strategist to product designer to a short stint as product owner.
was to develop a strategy for the next year, but also to grow the knowledge and connect the pieces, and product
really business-focused propositions.
A DELIGHTFUL EXPERIENCE FOR MEMBERS IN RETAIL
Service Design, Experience Strategy
TELLING THE STORY OF SUSTAINABLE INVESTING WITH PEAKS
Communications Strategy
DEVELOPING NEW MODELS TAPPING INTO THE CREATOR ECONOMY FOR ADIDAS
Digital Strategy, Innovation Management
RURAL FUTURES AND PARTICIPATORY POLICY IN RURAL SPAIN
Policy Design, Social Impact
YOUNG CREATIVES COURSE FOR TEENS IN AMSTERDAM
Social Impact
