AdiClub in retail: a new membership service to redeem your points in store
April - November 2023
Service & Experience Design
1 strategic designer (me)
2 product owners + their tech teams
1 retail transformation lead
1 content designer
1 data scientist
Adidas wanted to re-imagine the future of membership in retail stores to delight new & old Adiclub members. Design Consumer Engagement was approached by membership retail to explore membership opportunities in store.
After thorough consumer and field research we learnt that the initial assumptions would not satisfy our members’ needs. Henceforth, we developed a blueprint for action that was both feasible, scalable and thought as a long-term vision and brought together many teams for the same mission. My role included researching and experimenting in store and digitally, decoding the future of retail and loyalty, developing as-is and to-be journey and tie together the product vision to make it happen on the backend.
A DELIGHTFUL EXPERIENCE FOR MEMBERS IN RETAIL
Service Design, Experience Strategy
TELLING THE STORY OF SUSTAINABLE INVESTING WITH PEAKS
Communications Strategy
DEVELOPING NEW MODELS TAPPING INTO THE CREATOR ECONOMY FOR ADIDAS
Digital Strategy, Innovation Management
RURAL FUTURES AND PARTICIPATORY POLICY IN RURAL SPAIN
Policy Design, Social Impact
YOUNG CREATIVES COURSE FOR TEENS IN AMSTERDAM
Social Impact
