Strategic thinker / creative doer / academic researcher / occassional writer / magazine collector / book lover / skills hoarder / amateur zine maker / people person / sporty spice / cool auntie / Amsterdam citizen / made in Spain
My diverse story allows me to connect the dots across layers of complexity - to unlock a strategic challenge, develop a future-focused project to enable social transitions or research political ecology in practice. I strive to make an immediate positive impact on business and society by solving the most vexing challenges at the local, national, and global levels - and so I'm thrilled to learn and work in all business, nonprofit, and public sectors.
I have been lucky to study in institutions like IED or RUG, author academic papers on new epistemologies, write a MA thesis on posthuman geopolitics and a cum laude BA thesis on independent journalism, design educational courses for girls in the creative industries, mentor the founders of the app Luna and receive constant support from outstanding folks that push me to find my voice and pass it along.
Photo by Fento Studio
Strategic thinker / creative doer / academic researcher / occassional writer / community organiser / magazine collector / book lover / skills hoarder / amateur zine maker / people person / Amsterdam citizen / made in Spain
At Adidas, I work at the verge of digital strategy and product design with awesome people. As a NGFP fellow, I blend my background in international politics with a vocation for social impact researching foresight practices to anticipate and prevent climate-risk in rural areas. I am also on and off editorial projects and essay writing.
My diverse story allows me to connect the dots across layers of complexity - to unlock a sales uplift, write a critical essay on abusive farming or develop a future-focused way to enable social transitions. I have been lucky to study in institutions like IED or RUG, author academic papers on new epistemologies, write a MA thesis on posthuman geopolitics and a cum laude BA thesis on independent journalism, design educational courses for girls in the creative industries, mentor the founders of the app Luna and receive constant support from outstanding folks that push me to find my voice and pass it along.
Photo by Fento Studio
WORK EXPERIENCE
Adidas, Strategic Experience & Product Designer · 2023-Present
Adidas, Digital Strategy & Transformation Manager · 2021-2023
Adidas, Digital Communications Jr. Manager · 2020-2021
Peaks, Communications Strategy Lead · 2019-2020
UKRant, Journalist & Producer · 2019-2020
EJO, Communications Associate, Internship · 2018-2019
Onda Cero, Broadcast Journalist, Internship · 2018
EDUCATION
M.A International Relatons & Sustainable Development, 2019-2021 · University of Groningen
B.A Journalism & Communications, 2015-2019 · Complutense University Madrid
CONTINUED ED.
Adidas' Manager Development Experience · Ongoing
IED Barcelona, Service Design for Innovation, Intensive · 2023
Futures Thinking & Foresight, Institute For the Future, Intensive · 2023
UI Intensive, UXER School · 2022
Engineering School Barcelona, Social Design & Innovation, Postgrad · 2021
Organizing for Sustainability: the Circular Business Model, Saxion University of Applied Sciences, Short Course · 2022
NON-PROFIT
Adidas' Sustainability employee group, Lead · 2021-Present
Adidas’ Womens’ Network Board Member · 2021-2022
Fearless Project, Coach and educator · 2021-Present
Surfriders Foundation, Active member · 2021-Present
Always open for advice & support in not for profit via email
RECOGNITION
New Gen Foresight Practitioner, 2023 by School of International Futures
Awarded "La Dipu te Beca" Fellowship by Diputación de Valencia · Jan 2016
Awarded Erasmus+ Full Scholarship · 2017-2018
Bachelor ECTS Hons. & Thesis Hons. (9.7) by Universidad Complutense de Madrid · 2019-2021