I’m currently the Director of Personalization Experience Design at Adidas. I do product, experience and service design, strategy, and digital leadership. I am based in Amstedam, the Netherlands.

Personalization Experience Strategy & Design
Design

Personalization Experience Strategy & Design

Personalization Engine Product & Service Design
Design

Personalization Engine Product & Service Design

Adidas Conversational AI Chatbot
Design

Adidas Conversational AI Chatbot

Adidas Consumer Service Experience
Experience Design, Product Strategy

Adidas Consumer Service Experience

Rural Futures Foresight Research
Policy Design, Social Impact

Rural Futures Foresight Research

adidas Membership in Retail
Service Design, Experience Strategy

adidas Membership in Retail

Educational Course for Teenagers
Social Impact

Educational Course for Teenagers

Adidas creator economy models
Digital Strategy, Innovation Management

Adidas creator economy models

Peaks Commucations Strategy
Communications Strategy

Peaks Commucations Strategy
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