Candela Martinez

Amsterdam-based designer and researcher. My expertise sits at the intersection of design strategy, technology, communications and civic impact. Currently Design Director at Adidas, Rural Futures Hub co-lead and yoga teacher. +

Recent Work (2022-2026)

• Adidas, Responsive Personalization, Director
• Adidas, Personalization Engine, Director
• School of International Futures, Policy in Rural Areas Fellowship
• Adidas, Post-Order Management, Senior Designer
• Adidas, Consumer Services Chatbot, Senior Designer
• Fearless Project, Teenage Girls Media Course
• More
  

Updates